original ww2 paper british dr carrot propaganda poster

An original 23 x16" British paper propaganda poster featuring Dr. Carrot.

In 1941 " the British Ministry of Food launched a Dig For Victory Campaign which introduced the cartoons ”Dr. Carrot” and “Potato Pete”, to get people to eat more of the vegetables (bread and vegetables were never on the ration during the war). Advertisements encouraged families to start “Victory Gardens” and to try new recipes using surplus foods as substitutes for those less available. Carrots were promoted as a sweetener in desserts in the absence of sugar, which was rationed to eight ounces per adult per week. The Ministry’s “War Cookery Leaflet 4? was filled with recipes for carrot pudding, carrot cake, carrot marmalade and carrot flan. Concoctions like “Carrolade” made from rutabagas and carrots emerged from other similar sources.
This poster is unusual in that it is more leaning towards defence rather than cooking.

It has been partially glued to a card backing and is folded in 4.
There is some damage to the bottom right hand corner and it has faded a bit.
Still a very rare poster that really needs framing..